The world is changing superfast ….
Be the organisation that thrives and defines its own tomorrow
The murmuration of starlings stands for people, who in connection with the core purpose of their organisation can perform with agility and stability in an open system world of constant change. Regardless of the organisational structure, they work together focusing on value-creation for customers, with and for the benefit of all stakeholders. They derive coherence in performance from the clarity of the organisation’s core purpose, its value-creation capability. That is what brings everybody together, it is what profoundly connects everything, it is the difference the organisation can make as one and why it exists, it is what attracts customers, and it is why they are willing to pay.